Doctors to ban drug advertisements?
Earlier this week, the American Medical Association released a remarkable statement that supports a ban of prescription drug advertisements.
“Today’s vote in support of an advertising ban reflects concerns among physicians about the negative impact of commercially-driven promotions, and the role that marketing costs play in fueling escalating drug prices,” said AMA Board Chair-elect Patrice A. Harris, M.D., M.A. “Direct-to-consumer advertising also inflates demand for new and more expensive drugs, even when these drugs may not be appropriate.”
This is sure to be a topic of contention for the coming months as the AMA seeks to enact the policy. Drug companies will undoubtedly push back against the ban. Who is right?
Perhaps it’s worthy of debate.